Marketing Campaign Templates

Create engaging email templates for marketing campaigns, newsletters, and promotional communications.

Campaign Email Setup

Lists → Marketing → Marketing Templates

Template Types

Type	Use Case	Features
Campaign	Promotional emails	Tracking, unsubscribe
Newsletter	Regular updates	Subscription management
Event	Event invitations	RSVP tracking
Survey	Feedback requests	Response collection

Campaign Structure

MARKETING EMAIL ARCHITECTURE
─────────────────────────────────────────────────────────

┌─────────────────────────────────────────────────────────┐
│  CAMPAIGN RECORD                                        │
│  ├── Target Audience (Saved Search / Group)            │
│  ├── Schedule (One-time / Recurring)                   │
│  └── Tracking Settings                                  │
├─────────────────────────────────────────────────────────┤
│  EMAIL TEMPLATE                                         │
│  ├── Subject Line (with merge fields)                  │
│  ├── Preheader Text                                     │
│  ├── HTML Content                                       │
│  └── Plain Text Version                                 │
├─────────────────────────────────────────────────────────┤
│  TRACKING                                               │
│  ├── Opens                                              │
│  ├── Clicks (per link)                                  │
│  ├── Bounces                                            │
│  └── Unsubscribes                                       │
└─────────────────────────────────────────────────────────┘

Marketing Template Example

<!DOCTYPE html>
<html>
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <title>${campaign.title}</title>
  <style>
    /* Reset styles */
    body, table, td { margin: 0; padding: 0; }
    img { border: 0; display: block; }

    /* Container */
    .email-container { max-width: 600px; margin: 0 auto; }

    /* Header */
    .header { background: linear-gradient(135deg, #667eea 0%, #764ba2 100%); padding: 30px; text-align: center; }
    .header h1 { color: white; margin: 0; font-size: 28px; }

    /* Content */
    .content { padding: 30px; background: #ffffff; }
    .content h2 { color: #333; margin-top: 0; }

    /* CTA Button */
    .cta-button {
      display: inline-block;
      background: #667eea;
      color: white !important;
      padding: 15px 30px;
      text-decoration: none;
      border-radius: 5px;
      font-weight: bold;
      margin: 20px 0;
    }

    /* Product Grid */
    .product-grid { width: 100%; }
    .product-cell { width: 50%; padding: 10px; vertical-align: top; }
    .product-img { width: 100%; height: auto; }
    .product-name { font-weight: bold; margin: 10px 0 5px; }
    .product-price { color: #667eea; font-size: 18px; }

    /* Footer */
    .footer { background: #f5f5f5; padding: 20px; text-align: center; font-size: 12px; color: #666; }
    .social-icons img { width: 30px; margin: 0 5px; }
  </style>
</head>
<body>
  <div class="email-container">

    <!-- Header -->
    <div class="header">
      <img src="${companyinformation.logourl}" alt="Logo" height="40" style="margin-bottom: 15px;" />
      <h1>${campaign.title}</h1>
      <p style="color: rgba(255,255,255,0.9); margin: 10px 0 0;">${campaign.subtitle}</p>
    </div>

    <!-- Personalized Greeting -->
    <div class="content">
      <h2>Hi ${recipient.firstname}!</h2>
      <p>${campaign.message}</p>

      <p style="text-align: center;">
        <a href="${campaign.ctaurl}" class="cta-button">${campaign.ctatext}</a>
      </p>
    </div>

    <!-- Featured Products -->
    <div class="content" style="background: #f9f9f9;">
      <h2 style="text-align: center;">Featured Products</h2>

      <table class="product-grid">
        <tr>
          <#list campaign.products as product>
          <td class="product-cell">
            <img src="${product.imageurl}" alt="${product.name}" class="product-img" />
            <p class="product-name">${product.name}</p>
            <p class="product-price">${product.price}</p>
            <a href="${product.url}">Shop Now</a>
          </td>
          <#if product?index % 2 == 1></tr><tr></#if>
          </#list>
        </tr>
      </table>
    </div>

    <!-- Footer -->
    <div class="footer">
      <div class="social-icons">
        <a href="${companyinformation.facebook}"><img src="facebook-icon.png" alt="Facebook" /></a>
        <a href="${companyinformation.twitter}"><img src="twitter-icon.png" alt="Twitter" /></a>
        <a href="${companyinformation.linkedin}"><img src="linkedin-icon.png" alt="LinkedIn" /></a>
      </div>

      <p style="margin-top: 15px;">
        ${companyinformation.companyname}<br/>
        ${companyinformation.mainaddress}
      </p>

      <p style="margin-top: 15px;">
        <a href="${unsubscribeurl}">Unsubscribe</a> |
        <a href="${preferencesurl}">Update Preferences</a> |
        <a href="${viewinbrowserurl}">View in Browser</a>
      </p>

      <p style="color: #999; margin-top: 10px;">
        You received this email because you subscribed to our mailing list.
      </p>
    </div>

  </div>
</body>
</html>

Campaign Merge Fields

Recipient Fields

Field	Description
`${recipient.firstname}`	Contact first name
`${recipient.lastname}`	Contact last name
`${recipient.email}`	Contact email
`${recipient.company}`	Company name
`${recipient.salutation}`	Mr/Ms/Dr

Campaign Fields

Field	Description
`${campaign.title}`	Campaign title
`${campaign.internalid}`	Campaign ID
`${campaign.category}`	Campaign category

Tracking Links

Field	Description
`${unsubscribeurl}`	Unsubscribe link (required)
`${preferencesurl}`	Email preferences
`${viewinbrowserurl}`	View online version

Audience Targeting

Using Saved Searches

Campaign Setup → Recipients → Saved Search

Search Criteria Examples:
- Customer Category = "Newsletter Subscriber"
- Last Order Date > 30 days ago
- Lead Source = "Website"
- Custom field "Marketing Opt-In" = True

Customer Groups

Lists → Relationships → Groups

Group Types:
- Static: Manually managed list
- Dynamic: Based on saved search criteria

A/B Testing

Test Elements

Element	Test Options
Subject Line	Different messaging angles
Send Time	Morning vs afternoon
CTA Button	Color, text, placement
Content Length	Short vs detailed
Images	With/without, different visuals

Implementation

Campaign Setup:
Create two template versions
Set test group percentage (e.g., 20%)
Define success metric (opens/clicks)
Set test duration
Auto-deploy winner to remaining audience

Compliance Requirements

CAN-SPAM (US)

Requirement	Implementation
Physical Address	Include in footer
Unsubscribe Link	Required, honor within 10 days
Accurate Headers	From/Reply-To must be valid
Identify as Ad	If promotional content

Requirement	Implementation
Consent	Explicit opt-in required
Easy Unsubscribe	One-click preference
Data Access	Provide data on request
Right to Delete	Remove on request

<div class="footer">
  <p>
    ${companyinformation.companyname}<br/>
    ${companyinformation.mainaddress}
  </p>

  <p>
    You're receiving this because you opted in at ${recipient.leadsource}.
    <br/>
    <a href="${unsubscribeurl}">Unsubscribe</a> from this list.
  </p>
</div>

Tracking & Analytics

Campaign Metrics

Metric	Description	Benchmark
Open Rate	Unique opens / Delivered	15-25%
Click Rate	Unique clicks / Delivered	2-5%
Bounce Rate	Bounced / Sent	< 2%
Unsubscribe Rate	Unsubscribes / Delivered	< 0.5%

NetSuite Reports

Reports → Marketing → Campaign ROI

Best Practices

Subject Lines

Keep under 50 characters
Personalize with recipient name
Create urgency without spam triggers
Avoid ALL CAPS and excessive punctuation

Content

Mobile-first design (60%+ open on mobile)
Single clear CTA
Balance text and images
Include alt text for images

Deliverability

Authenticate with SPF, DKIM, DMARC
Maintain clean list (remove bounces)
Warm up new sending domains
Monitor sender reputation

Marketing Campaign Templates

Campaign Email Setup

Navigation

Template Types

Campaign Structure

Marketing Template Example

Campaign Merge Fields

Recipient Fields

Campaign Fields

Tracking Links

Audience Targeting

Using Saved Searches

Customer Groups

A/B Testing

Test Elements

Implementation

Compliance Requirements

CAN-SPAM (US)

Template Footer Example

Tracking & Analytics

Campaign Metrics

NetSuite Reports

Best Practices

Subject Lines

Content

Deliverability

See Also

Campaign Email Setup​

Navigation​

Template Types​

Campaign Structure​

Marketing Template Example​

Campaign Merge Fields​

Recipient Fields​

Campaign Fields​

Tracking Links​

Audience Targeting​

Using Saved Searches​

Customer Groups​

A/B Testing​

Test Elements​

Implementation​

Compliance Requirements​

CAN-SPAM (US)​

GDPR (EU)​

Template Footer Example​

Tracking & Analytics​

Campaign Metrics​

NetSuite Reports​

Best Practices​

Subject Lines​

Content​

Deliverability​

See Also​

Campaign Email Setup

Navigation

Template Types

Campaign Structure

Marketing Template Example

Campaign Merge Fields

Recipient Fields

Campaign Fields

Tracking Links

Audience Targeting

Using Saved Searches

Customer Groups

A/B Testing

Test Elements

Implementation

Compliance Requirements

CAN-SPAM (US)

GDPR (EU)

Template Footer Example

Tracking & Analytics

Campaign Metrics

NetSuite Reports

Best Practices

Subject Lines

Content

Deliverability

See Also